Cover image for The satisfied Customer : winners and losers in the battle for buyer preference
Title:
The satisfied Customer : winners and losers in the battle for buyer preference
Author:
Fornell, Claes
ISBN:
9780230604063
Personal Author:
Fornell, Claes
Publication Information:
New York : Palgrave Mcmilan, c2007.
Physical Description:
247 p. ; 23 cm.
Subject Term:
Customer satisfaction

Customer relations -- Management

Customer's preferences