Cover image for Chief culture officer : how to create a living, breathing corporation
Title:
Chief culture officer : how to create a living, breathing corporation
Author:
McCracken, Grant, 1951-
ISBN:
9780465018321
Personal Author:
McCracken, Grant, 1951-
Publication Information:
New York : Basic Books, c2009.
Physical Description:
262 p. ; 22 cm.
Subject Term:
Management -- Social aspects

Popular culture -- economic aspects

New products -- social aspects

Organizational change