Mobile marketing : fundamentals and strategy

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Title:

Author:

Varnali, Kaan

Toker, Aysegul

Yilmaz, Cengiz

ISBN:

9780071743020

Personal Author:

Publication Information:

New York : McGraw-Hill, c2011.

Physical Description:

xii, 163 p. : ill. ; 22 cm.

Contents:

Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.

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Library	Item Barcode	Material Type	Shelf Number	Status
Searching... Perpustakaan Kuala Lumpur	39292004195281	Adult fiction Book	658.872/VAR	Searching... Unknown