Brand rewired : connecting intellectual property, branding, and creativity strategy

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Title:

Author:

Chasser, Anne H.

Wolfe, Jennifer C.

ISBN:

9780470575420

Personal Author:

Publication Information:

New Jersey: John Wiley & Sons, c2010

Physical Description:

vii, 224 p. : 24 cm.

Subject Term:

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Library	Item Barcode	Material Type	Shelf Number	Status
Searching... Perpustakaan Kuala Lumpur	39292004195716	Adult Bussiness & Economic (openshelf)	658.827/CHA	Searching... Unknown