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How to prepare a promotion plan
Title:
How to prepare a promotion plan
Author:
Waller, David
ISBN:
9780074706534
Personal Author:
Waller, David
Publication Information:
Sydney The McGraw-Hill Companies, Inc. 2000
Physical Description:
xi, 100 p. ; 24 cm.
Subject Term:
Communication in marketing
Marketing - Management
Sales promotion - Planning
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