
Title:
Emotion Marketing : the hallmark way of winning customers for life
Author:
Robinette, Scott
Brand, Claire
Lenz, Vicki
ISBN:
9780071364140
Personal Author:
Publication Information:
New York : Mcgraw Hill 2001
Physical Description:
XVII ; 247 p. ; 23.5 cm.
General Note:
Includes index
Abstract:
This book provides business readers with their first in-depth analysis of hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. It describes original emotion marketing principles and techniques that we can put to work in our company. It tells about the power of caring and how it provides the missing ink between customer satisfaction and customer loyalty.