Cover image for Introducing marketing research
Title:
Introducing marketing research
Author:
Baines, Paul

Chansarkar, Bal
ISBN:
9780471497707
Personal Author:
Baines, Paul
Publication Information:
West Sussex John Wiley 2002
Physical Description:
xvii, 350 p. ; 24 cm.
Abstract:
This book is a text that clearly identifies the recursive and interdependent nature of the decision variables involved in the development of an effective research project.
Subject Term:
Marketing - Research
Added Author:
Chansarkar, Bal