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Being the shopper
Title:
Being the shopper
Author:
Lempert, Phil
ISBN:
9780471151357
Personal Author:
Lempert, Phil
Publication Information:
New York : John Wiley, 2002
Physical Description:
x, 245 p. ; 24 cm.
General Note:
Includes index
Subject Term:
Consumer behavior
Consumption (Economics)
Marketing
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