Cover image for Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Title:
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Author:
Hughes, Arthur M. (Arthur Middleton)
ISBN:
9780071773485
Personal Author:
Hughes, Arthur M. (Arthur Middleton)
Publication Information:
New York ; London : McGraw-Hill, c2000.
Physical Description:
viii, 598 p. : ill. ; 24 cm.
Subject Term:
Database marketing -- Planning

Management and Business Studies