Cover image for Strategic brand management
Title:
Strategic brand management
Author:
Elliott, Richard H.

Percy, Larry.

Pervan, Simon
ISBN:
9780199565214
Personal Author:
Elliott, Richard H.
Publication Information:
Oxford ; New York : Oxford University Press, c2011.
Physical Description:
xv, 303 p. : ill. ; 25 cm.
Subject Term:
Product management.

Strategic planning.
Added Author:
Percy, Larry.

Pervan, Simon