Title:
The pumpkin plan : a simple strategy to grow a remarkable business in any field
Author:
Michalowicz, Mike
ISBN:
9781591844884
Personal Author:
Publication Information:
New York : Portfolio/Penguin, 2012.
Physical Description:
viii, 228 p. ; 24 cm.
General Note:
Includes index.
Contents:
Introduction -- A half-ton pumpkin is about to save your life -- A slow, miserable death -- The seed -- Assess the vine -- How we do things down on the farm -- The tourniquet technique -- Play favorites and break rules -- The wish list -- Let them lead -- Big, fat and healthy -- Kill the curve -- Next season -- How to pumpkin plan your business : your story -- Acknowledgments.