Cover image for Selling blue elephants : how to make great products that people want before they even know they want them
Title:
Selling blue elephants : how to make great products that people want before they even know they want them
Author:
Moskowitz, Howard R.

Gofman, Alex.
ISBN:
9780133381641
Personal Author:
Moskowitz, Howard R.
Publication Information:
Upper Saddle River, N.J. : Wharton School9, 2007.
Physical Description:
xvi, 252 p. : ill. ; 24 cm.
Subject Term:
Marketing.

New products.

Management and Business Studies
Added Author:
Gofman, Alex.