Cover image for Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs
Title:
Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs
Author:
Davis, John A
ISBN:
9781501515767
Personal Author:
Davis, John A
Publication Information:
Boston : De G Press ; 2018
Physical Description:
375p. : ill.(some col.) ; 24cm.
Subject Term:
Marketing -- Evaluation.

Marketing research.

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 39292004736129 Adult Non-fiction Book 658.4038/DAV
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