Title:
Market-led strategic change : a guide to transforming the process of going to market
Author:
Piercy, Nigel F.
ISBN:
9780750652254
Personal Author:
Edition:
3rd. ed.
Publication Information:
Oxford : Butterworth Heinemann, 2002
Physical Description:
762 p. ; 23.5 cm
General Note:
Includes index
Subject Term: