Cover image for Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Title:
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Author:
Lindstrom, Martin
ISBN:
9780749443719
Personal Author:
Lindstrom, Martin
Publication Information:
London : Kogan Page, 2005
Physical Description:
237 p. ; 24 cm
General Note:
Includes index
Subject Term:
Brand name products

Marketing - Research