Cover image for Key account management in financial services : tools and techniques for building strong relationships with major clients
Title:
Key account management in financial services : tools and techniques for building strong relationships with major clients
Author:
Cheverton, Peter

Hughes, Tim

Foss, Bryan
ISBN:
9780749441876
Personal Author:
Cheverton, Peter
Publication Information:
London : Kogan Page Limited, 2004
Physical Description:
329 p. ; 25 cm
General Note:
Includes bibliographical references and CD/DVD
Subject Term:
Financial services industry - Management

Selling key accounts

Marketing key accounts
Added Author:
Hughes, Tim

Foss, Bryan