Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
Title:
Why people buy things they don't need : understanding and predicting consumer behavior
Author:
Danziger, Pamela N.
ISBN:
9780793186020
Personal Author:
Danziger, Pamela N.
Publication Information:
United States : Dearborn Trade Publishing, 2005
Physical Description:
291 p. ; 23 cm
General Note:
Includes index
Subject Term:
Consumer behavior

Consumer- research

Marketing - Research