Cover image for The anatomy of buzz: how to create word-of-mouth marketing
Title:
The anatomy of buzz: how to create word-of-mouth marketing
Author:
Rosen, Emanuel
ISBN:
9780385496681
Personal Author:
Rosen, Emanuel
Publication Information:
New York : Doubleday Currency, 2000
Physical Description:
303 p. ; 21cm
General Note:
Includes bibliographical references and index
Subject Term:
Word - of - mouth advertising

Marketing