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Services marketing in aisa
Title:
Services marketing in aisa
Author:
Wirtz, Jochen
ISBN:
9789812449436
Personal Author:
Wirtz, Jochen
Publication Information:
London : Pearson Prentice Hall, 2005
Physical Description:
454 p. ; ill. 26 cm
Subject Term:
Service industries AsiaMarketing Case Studies
Professions Asia Marketing Case Studies
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