Cover image for The customer learning curve : Creating profits from marketing Chaos
Title:
The customer learning curve : Creating profits from marketing Chaos
Author:
Hellman, Karl
ISBN:
9780324226676
Personal Author:
Hellman, Karl
Publication Information:
Chicago : Thomson South-Western, 2004
Physical Description:
210 p. ; ill. 24 cm
General Note:
Includes bibliographical references and index
Subject Term:
Marketing

Consumer behavior

Customer relations

Learning curve (Industrial engineering)