Cover image for Crossing the chasm : marketing and selling high-tech products to mainstream customers
Title:
Crossing the chasm : marketing and selling high-tech products to mainstream customers
Author:
Moore, Geoffrey A.
ISBN:
9780066620022
Personal Author:
Moore, Geoffrey A.
Publication Information:
New York : Harper Collins Essential, 2002
Physical Description:
227 p. ; ill. 21 cm
General Note:
Includes index
Subject Term:
Selling-High technology

High technology - Marketing

Technology Innovations-Marketing