Cover image for Big winners and big losers : the 4 secrets of long-term business success and failure
Title:
Big winners and big losers : the 4 secrets of long-term business success and failure
Author:
Marcus, Alfrred A
ISBN:
9780131451322
Personal Author:
Marcus, Alfrred A
Publication Information:
New Jersey : Wharton School Publishing , 2005.
Physical Description:
396 p. ; 23 cm.
General Note:
Includes index.
Subject Term:
Success in business -- Case studies

Industrial management -- Case studies

Corporations -- Case studies

Business failures

Strategic planning

Management