Cover image for The power of the purse: how smart businesses are adapting to the world's most important consumers-women
Title:
The power of the purse: how smart businesses are adapting to the world's most important consumers-women
Author:
Warner, Fara
ISBN:
9780131855199
Personal Author:
Warner, Fara
Publication Information:
New Jersey: Prentice Hall, 2006.
Physical Description:
xv, 216p. ; 24 cm.
Subject Term:
Women consumers

Consumer behavior

Marketing

Marketing -- Case studies