Title:
The consistent consumer : predicting future behavior through lasting values
Author:
Beller , Ken
Patler, Louis
Weiss, Steve
ISBN:
9781419502736
Personal Author:
Publication Information:
Chicago, IL. : Dearborn Trade Publishing, 2005.
Physical Description:
xiv, 255 p. : ill. ; 24 cm.
General Note:
Includes index.
Subject Term: