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Title:
Key account management in financial services
Author:
Cheverton, Peter
ISBN:
9780749441876
Publication Information:
London : Kogan Page Publishing, 2005.
Physical Description:
xiv, 329 p. : ill. ; 25 cm.
Subject Term:
Financial services industry -- Management
Selling -- Key accounts
Marketing -- Key accounts
Customer services
Added Author:
Cheverton, Peter
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