Cover image for Identity and strategy : how individual visions enable the design of a market strategy that works
Title:
Identity and strategy : how individual visions enable the design of a market strategy that works
Author:
Rughase, Olaf G., 1968-
ISBN:
9781845423100
Personal Author:
Rughase, Olaf G., 1968-
Publication Information:
Cheltenham, UK : Edward Elgar Pub., c2006.
Physical Description:
xviii, 232 p. : ill. ; 24 cm.
Subject Term:
Strategic planning

Corporate culture

Organizational change