Cover image for Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance
Title:
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance
Author:
Batterley, Richard
ISBN:
9780074713747
Personal Author:
Batterley, Richard
Publication Information:
Sydney : McGraw-Hill, 2004.
Physical Description:
x, 206. p. : ill. ; 22 cm.
General Note:
Includes index.
Subject Term:
Relationship marketing

Customer relations