Cover image for Words that work : it's not what you say, it's what people hear
Title:
Words that work : it's not what you say, it's what people hear
Author:
Luntz, Frank I.
ISBN:
9781401302597
Personal Author:
Luntz, Frank I.
Edition:
1st ed.
Publication Information:
New York : Hyperion, c2007.
Physical Description:
xxiii, 324 p. ; 25 cm.
Subject Term:
English language -- United States -- Rhetoric

Persuasion (Rhetoric) -- Political aspects

Mass media and language

Popular culture -- United States

Critical thinking

Communication in politics.