Cover image for Six sigma for marketing processes : an overview for marketing executives, leaders, and managers
Title:
Six sigma for marketing processes : an overview for marketing executives, leaders, and managers
Author:
Creveling, Clyde M.

Hambleton, Lynne

McCarthy, Burke
ISBN:
9780131990081
Personal Author:
Creveling, Clyde M.
Publication Information:
Upper Saddle River, NJ : Prentice Hall, 2006.
Physical Description:
xxvii, 269 p. ; 23 cm.
General Note:
Includes index.
Subject Term:
Marketing -- Management.

Marketing -- quality control

Six sigma (Quality control standard)
Added Author:
Hambleton, Lynne

McCarthy, Burke