Cover image for Basic marketing management
Title:
Basic marketing management

2nd. ed.
Author:
Dalrymple, Douglas J.

Parsons, Leonard J.
ISBN:
9780471353928
Personal Author:
Dalrymple, Douglas J.
Publication Information:
New York : John Wiley & Sons, 2000.
Physical Description:
341 p. ; 26 cm.
Series:
2nd. ed.
Series Title:
2nd. ed.
Subject Term:
Marketing -- Management
Added Author:
Parsons, Leonard J.