"Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text Packed with information that can help business at all levels of development--from initial ideas to established companies looking to innovate--The Lean Entrepreneur is the field guide for creating innovative businesses"--

Encourages readers to turn their passions into profitable businesses, whether they be aspiring entrepreneurs or existing entrepreneurs looking for the next big project, and explains the best way to do so.

"Brilliant, Crazy, Cocky is the story about that top 1% of people whom Lacy calls "true entrepreneurs", and upon whom she has bestowed the title of Outside Entrepreneurs. This group is a complex, cultural mash-up, comprised in part of those 19th century, old-world immigrants who started fledgling businesses because they had no other options, as well as the 21st century Silicon Valley whiz kids backed by millions in sophisticated investor cash. They are a product of their own cultures and our own turbulent economic times. Outside Entrepreneurs are those who are taking local turmoil and turning it into opportunities--earning billions in U.S. cash. To tell this story, Lacy spends six weeks in six different cities around the world -- London, England; Tel Aviv, Israel; Kigali, Rwanda; Mumbai, India; Beijing, China and Guadalajara, Mexico -- that are standing on the brink of economic and political opportunity and volatility. The individuals that she follows are distinct products of their own cultures, yet they share that same unmistakable cocktail of delusion, ambition, and brilliance that's driven Bill Gates, Fred Smith, Donald Trump, and every other iconic American entrepreneur of the last few decades."--