Fast track to strategic cash flow management. Covers key areas of cash flow, from developing a strong understanding of cash flow within the business cycle and the origin cash flow analysis.

This book provides business readers with their first in-depth analysis of hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. It describes original emotion marketing principles and techniques that we can put to work in our company. It tells about the power of caring and how it provides the missing ink between customer satisfaction and customer loyalty.