This book provides business readers with their first in-depth analysis of hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. It describes original emotion marketing principles and techniques that we can put to work in our company. It tells about the power of caring and how it provides the missing ink between customer satisfaction and customer loyalty.

This book provides the designer with grids, hanglines, margins, borders, rule measurements, and type specs-everything needed to recreate the featured layouts. It covers features over 40 projects specially tailored to cover the design of all types of printed matter from newsletters to advertisements. It also includes professional application spreads, showing dynamic layouts by top graphic designers.

Real options are central to many practical problems faced by corporations and entre preneurs each da, and this book provides an excellent set at tools and examples for tackling these challenges.

Teaches basic ceramic techniques and provides step-by-step instructions for a variety of project including handbuilt items, sculptures, and creations using a potter's wheel.