"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). This revised edition has the following updates: Addition of two new chapters: "Awesomeness of Being an Author 2.0" and "UnBook Tour" New information on targeted Google and Facebook ads and how, even with these targeted ads, relationships are still important Updates to the chapter on Twitter versus Facebook versus Linked In Updates to/additions of any new terms (i.e. Twitter lists, Facebook chat, Google+) Updates to the chapter on Tweetathon, as more has been done on this project Updates to Chapter 28, "Stirring Coffee" "--

"Development is a difficult endeavor in any environment, much more so in places such as Myanmar with its "perfect storm" of extreme poverty, international sanctions, political repression, and human rights violations, with concomitant conflicts within development organizations over norms and policies. This book examines how to effect successful development interventions in Myanmar. The author points out how practitioners have questioned universal economic prescriptions for development in ways that have not questioned the normative foundations behind their work. Ware does not argue for a facile moral relativism; he sees Myanmar as an egregious violator of human rights. He does call for "context sensitivity" to help organizations adapt their values to better meet the needs of client populations. Through fieldwork and an extensive series of interviews, Ware brings into focus key issues of perception and practice that are intrinsic to the development enterprise"--Supplied by publisher.