Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level"-- "With over 30% new content, charts and screenshots, plus the addition of an exclusive members website, which will be accessible upon book purchase and offer free downloadable content and videos plus on online community to share and get feedback - this book offers actionable information to build traffic, convert sales and make more money.

"Award-winning investigative reporter Robert Kolker delivers a haunting and humanizing account of the true-life search for a serial killer still at large on Long Island, in a compelling tale of unsolved murder and Internet prostitution.One late spring evening in 2010, Shannan Gilbert, after running through the oceanfront community of Oak Beach screaming for her life, went missing. No one who had heard of her disappearance thought much about what had happened to the twenty-four-year-old: she was a Craigslist prostitute who had been fleeing a scene--of what, no one could be sure. The Suffolk County Police, too, seemed to have paid little attention--until seven months later, when an unexpected discovery in a bramble alongside a nearby highway turned up four bodies, all evenly spaced, all wrapped in burlap. But none of them Shannan's.There was Maureen Brainard-Barnes, last seen at Penn Station in Manhattan three years earlier, and Melissa Barthelemy, last seen in the Bronx in 2009. There was Megan Waterman, last seen leaving a hotel in Hauppage, Long Island, just a month after Shannan's disappearance in 2010, and Amber Lynn Costello, last seen leaving a house in West Babylon a few months later that same year. Like Shannan, all four women were petite and in their twenties, they all came from out of town to work as escorts, and they all advertised on Craigslist and its competitor, Backpage.In a triumph of reporting--and in a riveting narrative--Robert Kolker presents the first detailed look at the shadow world of escorts in the Internet age, where making a living is easier than ever and the dangers remain all too real. He has talked exhaustively with the friends and family of each woman to reveal the three-dimensional truths about their lives, the struggling towns they came from, and the dreams they chased. And he has gained unique access to the Oak Beach neighborhood that has found itself the focus of national media scrutiny--where the police have flailed, the body count has risen, and the neighbors have begun pointing fingers at one another. There, in a remote community, out of sight of the beaches and marinas scattered along the South Shore barrier islands, the women's stories come together in death and dark mystery. Lost Girls is a portrait not just of five women, but of unsolved murder in an idyllic part of America, of the underside of the Internet, and of the secrets we keep without admitting to ourselves that we keep them"-- "A literary account of the lives and presumed serial killings of five "Craigslist" prostitutes, whose bodies were found on the same Long Island beach in 2010. Based on the New York Magazine cover story"--