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Cover image for Strategic marketing problems : Cases and comments
Strategic marketing problems : Cases and comments
Kerin, Roger A. Peterson, Robert A.
2001
ISBN 
9780130276612
Excerpt: 
Marketing - Decision making - Case studies
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Cover image for Cases in strategic marketing
Cases in strategic marketing
Rosenthal, David Brown, Lew G.
2000
Perpustakaan Kuala Lumpur
ISBN 
9780130863591
Excerpt: 
Marketing - Decision making - Case studies
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Cover image for The challenger launch decision : risky technology, culture and deviance at nasa
The challenger launch decision : risky technology, culture and deviance at nasa
Vaughan, Diane
1996
ISBN 
9780226851754
Excerpt: 
Decision-making -- Case studies
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