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Cover image for The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman
2013
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9781118488768
Excerpt: 
Public relations.
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de Kretser, Michael author.
2013
Pustaka KL @ Keramat
ISBN 
9789674151669
Excerpt: 
GO For It! : A roller-coaster Public Relations adventure / de Kretser, Michael author.
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Cover image for Strategic Communication :  cases in marketing, public relations advertising and media
2012
Perpustakaan Kuala Lumpur
ISBN 
9781442555495
Excerpt: 
Strategic Communication : cases in marketing, public relations advertising and media
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Cover image for Corporate governance and initial public offerings : an international perspective
Zattoni, Alessandro Judge, William Q.
"Initial Public Offerings (IPOs) are unique economic and governance events as privately held firms issue common stock or shares to the public for the first time. The governance issues surrounding IPOs are relatively unexamined compared to more established, and usually larger, firms. As such, they provide a unique context to study corporate governance and its development around the world. Based on a collaborative international research project, this book analyses the corporate governance of IPOs in twenty-one countries, each of which is characterized by different governance environments and different levels of IPO activity. The end result is a broad and deep assessment of governance practices and IPO activity for an array of economies that represent roughly 80 percent of the global economy. These chapters collectively provide new insights into what a global theory of corporate governance might look like and offer guidance to policy makers and academics regarding national governance configurations"--
2012
Perpustakaan Kuala Lumpur
ISBN 
9781107016866
Excerpt: 
Corporate governance and initial public offerings : an international perspective / Zattoni
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Cover image for Corporate reputation :   brand and communication
Fill, Chris Roper, Stuart
2012
Perpustakaan Kuala Lumpur
ISBN 
9780273727590
Excerpt: 
Public relations.
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Cover image for Public relations campaigns and portfolio building
Puglisi, Gemma R.
2012
Perpustakaan Kuala Lumpur
ISBN 
9780205824106
Excerpt: 
Public relations campaigns and portfolio building / Puglisi, Gemma R.
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Cover image for PR today : the authoritative guide to public relations
Morris, Trevor Goldsworthy, Simon
2012 2011
Perpustakaan Kuala Lumpur
ISBN 
9780230240094
Excerpt: 
PR today : the authoritative guide to public relations / Morris, Trevor
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Cover image for Grassroots library advocacy
Comito, Lauren Geraci, Aliqae Zabriskie, Christian
2012
Perpustakaan Kuala Lumpur
ISBN 
9780838911341
Excerpt: 
Libraries -- Public relations -- United States
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Cover image for Public relations :   the profession and the practice
Lattimore, Dan Baskin Heiman Toth
2012
ISBN 
9780071315784
Excerpt: 
Public relations : the profession and the practice / Lattimore, Dan
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Cover image for Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now
Scott, David Meerman. Scott, David Meerman. Real-time marketing & PR.
2012
Perpustakaan Kuala Lumpur
ISBN 
9781118155998
Excerpt: 
Public relations
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Cover image for Winning corporate reputation strategies :   lessons from Asia Pacific
Chong, Mark and Montesano,Jin
2012
Perpustakaan Kuala Lumpur
ISBN 
9780071327039
Excerpt: 
Corporations Public relations Pacific Area
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Cover image for The social media strategist :   build a successful program from the inside out
Barger, Christopher.
2012
Perpustakaan Kuala Lumpur
ISBN 
9780071768252
Excerpt: 
Public relations.
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