"The Specifications Practice Guide is focused on the roles and responsibilities of the specifications professional in meeting the challenges of the changing world of construction. In this volume, guidelines on topics like writing quality construction specifications and product selection are meshed with best practices for managing project information, working with Building Information Modeling (BIM) and Integrated Project Delivery, and writing sustainable design specifications. The companion web site contains a PDF of the full text of the book, CSI Glossary Documents, Format Documents, and CCA Forms"-- "The Specifications Practice Guide is focused on the roles and responsibilities of the specifications professional in meeting the challenges of the changing world of construction. In this volume, guidelines on topics like writing quality construction specifications and product selection are meshed with best practices for managing project information, working with Building Information Modeling (BIM) and Integrated Project Delivery, and writing sustainable design specifications"--

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.