Computers have changed so much since the room-filling, bulky magnetic tape running monsters of the mid 20th century. They now form a vital part of most people's lives. And they are more ubiquitous than might be thought - you may have more than 30 computers in your home: not just the desktop and laptop but think of the television, the fridge, the microwave. But what is the basic nature of the modern computer? How does it work? How has it been possible to squeeze so much power into increasingly small machines? And what will the next generations of computers look like? In this Very Short Introduction, Darrel Ince looks at the basic concepts behind all computers; the changes in hardware and software that allowed computers to become so small and commonplace; the challenges produced by the computer revolution - especially whole new modes of cybercrime and security issues; the Internet and the advent of 'cloud computing'; and the promise of whole new horizons opening up with quantum computing, and even computing using DNA--

Get coverage of all aspects of investing, including how to develop and manage a portfolio; invest in stocks, bonds, mutual funds, and real estate; open a small business; and understand the critical tax implications of your investing decisions.

"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc"--

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Sixteen-year-old Idea Deity, who believes that he is a character in a novel who will die in the sixty-fourth chapter, has created a fictional underground rock band on the internet which, it turns out, may actually exist, and whose members are wondering who is broadcasting all their personal information.

From the Publisher: Green Technology is an eight-volume set that examines the relationship between human activities and their sometimes harmful consequences for the environment and explores new methods of repairing and restoring the Earth. Approaching environmental issues confronting society from a technological perspective has spawned significant controversy, and the books in this set present all sides of the debate. Designed to complement science curricula, the set also covers relevant history and new green technologies and innovations that will contribute to the field in the future. Environmental Engineering: Designing a Sustainable Future examines how this field, which incorporates not only aspects of art and design but also physics, geology, ecology, and the chemistry of matter, evolved from a discipline of civil engineering. Environmental engineers learn how to work with nature to improve and control the quality of the land, air, and water for the benefit of human and nonhuman cohabitation. Sidebars, figures, and case studies enhance fundamental concepts and examine urgent issues related to the "natural future" of the environment. The volume includes information on: aerodynamics; ecological and energy "architecture"; energy-efficient electronics; innovations in personal vehicles; landscape design; micro climates; solar homes; sustainable manufacturing; transit systems; and wastewater. The book contains 50 color photographs and line illustrations, five appendixes, a glossary, a detailed list of print and Internet resources, and an index. Green Technology is essential for high school students, teachers, and general readers who seek information on the important issues that affect the environment worldwide.

Synopsis: Green Technology is an eight-volume set that examines the relationship between human activities and their sometimes harmful consequences for the environment and explores new methods of repairing and restoring the Earth. Approaching environmental issues confronting society from a technological perspective has spawned significant controversy, and the books in this set present all sides of the debate. Designed to complement science curricula, the set also covers relevant history and new green technologies and innovations that will contribute to the field in the future. Renewable Energy: Sources and Methods examines the current technologies in renewable energy, a critical subject given that the world increases its energy consumption between 1 and 3 percent each year. Considering the current rate of energy consumption and the consequences of continuing at this rate, the book explains how the main conventional sources of energy-including coal, oil, and gas-affect economies worldwide. The book also focuses on the remarkable diversity of ideas and innovations in the field of alternative energy. Sidebars, figures, and case studies enhance fundamental concepts and examine urgent issues related to the future of the environment. The volume includes information on: alternative vehicles; biomass; the biorefining industry; "clean" energy; converting solid waste to energy; Earth's energy sources; green building design and construction; recycling; water conservation; and worldwide energy programs. The book contains more than 40 color photographs and line illustrations, five appendixes, a glossary, a detailed list of print and Internet resources, and an index. Green Technology is essential for general readers who seek information on the important issues that affect the environment worldwide.