Businesspersons and investors have been conditioned to anticipate that after a period of turbulence following the "Great Recession," conditions will return to "normal." For the preceding generation (from 1982 to 2007), "normal" was the economic "Great Moderation": a period of low inflation and low unemployment that brought on high growth in asset values. Those days are gone. This book reviews the major, and largely inescapable, trends that will make the next generation a more challenging investment environment in all developed economies: an aging population and an overextended government. California today captures the challenges that will be faced by the American economy over the next decades. After summarizing these trends, the book outlines investing strategies for individuals and companies can use this new environment. It provides an extended case study in how greater economic literacy can offer readers an advantage for understanding the opportunities, and threats, presented by long- term trends.

This book provides the communication principles that are so critical for today's managerial leader. It builds a solid foundation while it guides readers in strategies to enhance their written, oral, and interpersonal communication skills.

"What's The Economy For, Anyway? is a thought-provoking, funny, readable, anti-ideological book based on the cult hit film of the same name. Here, scholars John de Graaf (author of Affluenza) and David Batker tackle thirteen touchstone economic issues and challenge readers to consider just what the point of our economy is. Emphasizing powerful American ideals such as working together, pragmatism, and equality for all, de Graaf and Batker set forth a simple, powerful goal for any economic system: the greatest good for the greatest number, over the longest run. Their vision will appeal to a wide array of readers across traditional silos. Drawing from this nation's rich economic history, the book shows that the good life in America is achieved when people and markets work together with an active government to create a better economy, one that works for everyone, not just the privileged few. Beginning by taking our fetish for GDP and shattering it, the chapters touch on quality of life, health, security, time management, worklife, leisure, social justice, and perhaps most important, sustainability. This sparkling, message-driven book is exactly what we need: a guide to what really matters, and how we can use the resources of our economy to make the world a better place"--

"An inspiring case study for the next generation of start- ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. Win on Product Experience : Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change"--