"An inspiring case study for the next generation of start- ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. Win on Product Experience : Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change"--

"The Venice Nutrition Program is not a diet--it's a healthier way for anyone, at any age, to get control of their body. Based on the principle that regulating the body's blood sugar is the key to long-term weight management, the program emphasizes three primary strategies to keep the body functioning efficiently: eating at intervals of 3-4 hours throughout the day; eating meals that maintain the most efficient ratio of carbohydrates, protein, and fat; and eating a targeted number of calories at each meal. Readers will quickly find that adopting these nutritional guidelines burns body fat, boosts their energy levels, increases muscle mass, regulates their metabolism, and eliminates sugar cravings. Macdonald has worked with thousands of clients and in doing so, learned that no two people are the same or start from the same level of fitness and health. Unlike other blood sugar-regulating programs on the market, the Venice Nutrition Program is customizable, and begins by teaching readers how to work with the metabolism they're starting with, and how to readjust whenever their metabolism recalibrates. The body is dynamic and constantly adjusts to challenges--from increased stress, changes in eating habits, or a decrease in physical movement, for example--as it strives to regain equilibrium. Nutrition is just one important piece of the Venice Nutrition Program, though, and Macdonald--a former personal trainer and health club manager--has also developed a carefully honed exercise plan. With those two primary components of his holistic strategy in place, he explains how sleep, vitamins/minerals, water, and stress management complete the picture of optimum health"--