"Whatever art you practice, chances are you're going to come across image transfer techniques. These valuable techniques allow you to reproduce a unique image from any source and apply it to a myriad of surfaces. The options are endless! Playing with Image Transfers is a beautiful and helpful resource that will teach you the four image transfer methods: Packing Tape, Solvent, Medium, and Acrylic transfers, while highlighting basic methods and offering projects across a range of interests and applications. You'll learn how to make beautiful items, including gift boxes, albums, sketchbook covers, wall art, accordion books, and much more. Once you've mastered the techniques, you'll also explore multiple surfaces as a base for transferring--wood, fabric, paper, canvas, and book forms. A beautiful gallery will show the use of image transfers in a wide variety of high-end artistic works to get your creative juices flowing. The 'Considerations' in each chapter offer suggestions on how a single project can be expanded or further adapted if you're looking to challenge yourself past the basics. By the time you finish this informative book, you'll be well-equipped to use your own images in your creative work"

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.

Celebrates the phenomenon of adult fans of LEGO products, elevating the toy into a pop-culture icon, art medium, and key factor in robotics technology, as the author copes with becoming a master model builder and a father.