"A clear understanding of the Earth's past evolution can provide the key to its possible future development. The Earth: Its Birth and Growth explores the evolution of the Earth over 4.6 billion years using basic reasoning and simple illustrations to help explain the underlying physical and chemical principles and major processes involved. Fully updated and revised, this rigorous but accessible second edition includes three completely new chapters. It incorporates exciting developments in isotope geology, placing results within a wider framework of Earth evolution and plate tectonics. Some background in physics and chemistry is assumed, but basic theories and processes are explained concisely in self-contained sections. Key research papers and review articles are fully referenced. This book is ideal as supplementary reading for undergraduate and graduate students in isotope geochemistry, geodynamics, plate tectonics and planetary science. It also provides an enjoyable overview of Earth's evolution for professional scientists and general readers"-- "Recent environmental problems and natural disasters have given cause for increasing concern over the future habitability of our planet. It is becoming increasingly apparent that a clear understanding of the Earth's past evolution can provide the key to its possible future development. The Earth: Its Birth and Growth explores the evolution of the Earth over 4.6 billion years using basic reasoning and simple illustrations to help explain the underlying physical and chemical principles and major processes involved"--

"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--

"This stunning first novel from Nebula Award and Theodore Sturgeon Memorial Award finalist Ted Kosmatka is a riveting tale of science cut loose from ethics. Set in an amoral future where genetically engineered monstrosities fight each other to the death in an Olympic event, The Games envisions a harrowing world that may arrive sooner than you think. Silas Williams is the brilliant geneticist in charge of preparing the U.S. entry into the Olympic Gladiator competition, an internationally sanctioned bloodsport with only one rule: no human DNA is permitted in the design of the entrants. Silas lives and breathes genetics; his designs have led the United States to the gold in every previous event. But the other countries are catching up. Now, desperate for an edge in the upcoming Games, Silas's boss engages an experimental supercomputer to design the genetic code for a gladiator that cannot be beaten. The result is a highly specialized killing machine, its genome never before seen on earth. Not even Silas, with all his genius and experience, can understand the horror he had a hand in making. And no one, he fears, can anticipate the consequences of entrusting the act of creation to a computer's cold logic. Now Silas races to understand what the computer has wrought, aided by a beautiful xenobiologist, Vidonia Joao. Yet as the fast-growing gladiator demonstrates preternatural strength, speed, and--most disquietingly--intelligence, Silas and Vidonia find their scientific curiosity giving way to a most unexpected emotion: sheer terror"--

Computers have changed so much since the room-filling, bulky magnetic tape running monsters of the mid 20th century. They now form a vital part of most people's lives. And they are more ubiquitous than might be thought - you may have more than 30 computers in your home: not just the desktop and laptop but think of the television, the fridge, the microwave. But what is the basic nature of the modern computer? How does it work? How has it been possible to squeeze so much power into increasingly small machines? And what will the next generations of computers look like? In this Very Short Introduction, Darrel Ince looks at the basic concepts behind all computers; the changes in hardware and software that allowed computers to become so small and commonplace; the challenges produced by the computer revolution - especially whole new modes of cybercrime and security issues; the Internet and the advent of 'cloud computing'; and the promise of whole new horizons opening up with quantum computing, and even computing using DNA--