Marketing to millennials : reach the largest and most influential generation of consumers ever

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Title:

Marketing to millennials : reach the largest and most influential generation of consumers ever

Author:

Fromm, Jeff

Garton, Christie

ISBN:

9780814433225

Personal Author:

Publication Information:

New York : AMACOM, American Management Association, [2013]

Physical Description:

xix, 202 p. : ill. ; 24 cm

Subject Term:

Young adult consumers -- Attitudes

Generation Y -- Attitudes

Target marketing

Consumer behavior

Added Author:

Garton, Christie

Available:*

Library	Item Barcode	Material Type	Shelf Number	Status
Searching... Perpustakaan Kuala Lumpur	39292004381038	Adult Bussiness & Economic (openshelf)	658.8340842/ FRO	Searching... Unknown
Searching... Perpustakaan Kuala Lumpur	39292004381201	Adult Bussiness & Economic (openshelf)	658.8340842/ FRO	Searching... Unknown

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