When Pete, a talented bass player, moves from playing in the high school jazz band to playing in a popular rock group, he finds the experience exhilarating even as his new fame jeopardizes his relationship with girlfriend Margaret.

This book provides business readers with their first in-depth analysis of hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. It describes original emotion marketing principles and techniques that we can put to work in our company. It tells about the power of caring and how it provides the missing ink between customer satisfaction and customer loyalty.