Teaches the design principles that can be used to launch an online business that can be fulfilling and enjoyable.

Globalization and unlimited connectedness to all places in the world give us the impression that our world is growing smaller and smaller. We can get products from all over the world anytime, can easily communicate with people on the other side of the planet with just a mouse click, and travel almost anywhere within a day or two. These developments are very inspiring and open up an array of new experiences and opportunities for us, in our private lives and in international business.

This book provides the communication principles that are so critical for today's managerial leader. It builds a solid foundation while it guides readers in strategies to enhance their written, oral, and interpersonal communication skills.