This books reveals the steps Welch took to make GE the world's most valuable company with a market capitalization that exceeded $520 billion in 2000. It tells how he restructured the company by reducing the work force to only the absolute minimum nessessary. Then find out how he mobilized his perosnal drive and energy to improve the different businesses within GE, committing to globalization and integrating the Internet into every aspect of the company.

Introduction of scope international business activities, globalization, trends, foreign trade and current account position. The organisation will groceed or fail on the basis of their ability to deal with the dynamic global environment.