"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.

"What is Film Theory? outlines the discipline's key theoretical concepts, perspectives, and traditions, and critically examines the assertions posited by exemplary film theorists and philosophers of film. A step-by-step approach to these issues guides the reader through the central topics of film theory. Beginning with a discussion of structuralism and semiotics, and moving through debates on psychoanalysis, feminism, Screen theory, and cultural studies, the authors then examine the perspectives of 'post-theory', cognitivism, and historical poetics, as well as recent developments such as audience research and the 'cinema of attractions'. Analysis of the major theories is supported with detailed and wide-ranging case studies of particular films, including Singin' in the Rain, The Searchers, Tout va bien, Jaws, Do the Right Thing, Brokeback Mountain, and Sweeney Todd: The Demon Barber of Fleet Street. These case studies are accompanied by a series of illustrative film and production stills."--Back cover.