Some of the world's top leaders in business, politics, education, and philanthropy give personal insight into how he or she approached pivotal, career-defining moments.

Encourages readers to turn their passions into profitable businesses, whether they be aspiring entrepreneurs or existing entrepreneurs looking for the next big project, and explains the best way to do so.

"The father of Open Innovation is back, this time with his most expansive, most significant book yet. Open Innovation described a new paradigm for the management of industrial innovation in the 21st century: How useful industrial knowledge today is widely distributed around the world and firms must open up to work with external partners to commercialize internal innovations, and allow unused internal ideas to be taken to market by others externally. Chesbrough's forthcoming Open Services Innovation demonstrates how the open innovation approach applies to companies both in the service businesses and those that want to be there. The book explains how companies must make two crucial shifts: one from products to services; and the other from closed to open innovation. Readers will discover: A competitive strategy and approach to business for today's services-based economy; A framework with guiding principles that will enable any business unit, company or industry to experience renewed growth and profits. Four new concepts are introduced and described in detail: Think of Your Business as a Services Business Co-Create with Customers and Partners Extend Services Innovation Outside Your Organization Transform Your Business Model with Services and Open Innovation Also learn about Services Innovation in Large and Smaller Companies, Open Services Innovation for Services Businesses, and Services Innovation in Emerging Economies Chesbrough enlightens his readers by explaining the need to develop a new perspective about business, one that rethinks the business models in a services-based economy. Chesbrough establishes that the future prosperity of companies comes from progressive shift to a largely services-based economy, driven by continued innovation. Chesbrough provides more than anecdotal material on how we must view industries, he leads us to examine how we do business. It is one thing to think of the automobile as a means for transportation, it's another to thing to provide transportation services over a life time"--Provided by publisher.

"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc"--