"A practical guide to generating less waste, featuring meaningful and achievable strategies from the blogger behind The Green Garbage Project, a yearlong experiment in living garbage-free. You don't have to be a tree hugger to benefit from zero-waste living. The average American tosses out nearly five pounds of trash every day, yet studies show the more we buy, the less happy we are. In The Zero-Waste Lifestyle, Amy Korst shows us how to have a happier, healthier, more sustainable life by sharing the lessons she learned while going waste-free for an entire year. Each chapter presents easy steps that anyone can take to create less trash: from composting and retaking reusable containers to the grocery store to burning clean organic materials; upcycling, downcycling, and recycling goods; and more"--

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.